The draft AMS Directive proposes substantial changes to the existing Television without Frontiers Directive, which governs broadcasting in the EU. It liberalises some of the advertising provisions but also proposes extending the scope of the directive to cover a broad range of new media services.
We agree with the objectives of the proposed Directive:
to contribute to the development of a European information society for growth and jobs (i2010)
to protect consumer and citizens from harmful content.
However, we are concerned that instead the current proposal will in fact:
- deter new and existing new media players from the market and divert investment and innovation away from the EU.
- not protect consumers as effectively as possible, by undermining existing legislation and self-regulatory schemes, which already operate successfully in this area.